Exhibitor Login

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For all registration queries please call the visitor hotline on 0845 868 5820

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COMING SOON – the official Toy Fair APP launching early November 2025, available for all registered visitors for Toy Fair 2026

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Tue 20th | Wed 21st | Thu 22nd January

[/nectar_highlighted_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”all” bottom_margin_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#44ddaf” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Olympia” font_container=”tag:h4|font_size:36px|text_align:center|color:%23ffffff|line_height:30px” use_theme_fonts=”yes”][vc_custom_heading text=”Grand, National & Upper West Halls” font_container=”tag:h4|font_size:18px|text_align:center|color:%2336287e|line_height:25px” google_fonts=”font_family:Josefin%20Sans%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”100″ bottom_padding_tablet=”60″ bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”-30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.” font_container=”tag:h3|font_size:16|text_align:center|color:%23ca0066|line_height:20px” use_theme_fonts=”yes”][vc_custom_heading text=”NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.” font_container=”tag:h4|font_size:12|text_align:center|color:%2336287e|line_height:20px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”mobile-view-item”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_direction_phone=”horizontal” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text text_color=”#FFFFFF” scribble_color=”#C50166″ scribble_text_highlight=”true” style=”scribble” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default”]

Visit Toy Fair in 2026

[/nectar_highlighted_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding_tablet=”10%” constrain_group_3=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”10%” constrain_group_4=”yes” right_padding_tablet=”10%” top_padding_phone=”3%” constrain_group_5=”yes” bottom_padding_phone=”3%” left_padding_phone=”10%” constrain_group_6=”yes” right_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”grid mobile-view-item”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”padding-2-percent” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”#c50166″ column_border_style=”solid”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”61964″ link_new_tab=”true” hover_color=”extra-color-1″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”340″ css=”.vc_custom_1762463917408{padding-left: 8px !important;}” link_url=”https://toyfair2026.eventreference.com/register” min_height_phone=”185″ hover_content=”Register to visit Toy Fair 2026″ icon_iconsmind=”iconsmind-Pen-5″ icon_size=”30″]

Register to visit

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”61972″ hover_color=”extra-color-1″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”340″ hover_content=”Find out why you should visit the UK’s largest dedicated toy, game and hobby trade exhibition.” icon_iconsmind=”iconsmind-Speach-BubbleAsking” icon_size=”30″ link_url=”/visit/#whyVisit” min_height_phone=”185″]

Why visit?

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”61194″ hover_color=”extra-color-1″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”340″ hover_content=”View 2026 exhibitors and floor plan here” icon_iconsmind=”iconsmind-Bulleted-List” icon_size=”30″ link_url=”/exhibitor-list” min_height_phone=”185″]

2026 Exhibitor List & Floor Plan

[/fancy_box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#36287e” scene_position=”center” top_padding=”80″ top_padding_tablet=”60″ top_padding_phone=”60″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”desktop-view-item” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin_phone=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-xs”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text text_color=”#ffffff” scribble_color=”#C50166″ style=”scribble” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default” font_size_phone=”30px”]

Visit Toy Fair in 2026

[/nectar_highlighted_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding_tablet=”10%” constrain_group_3=”yes” bottom_padding_tablet=”10%” left_padding_tablet=”10%” constrain_group_4=”yes” right_padding_tablet=”10%” top_padding_phone=”5%” constrain_group_5=”yes” bottom_padding_phone=”5%” left_padding_phone=”10%” constrain_group_6=”yes” right_padding_phone=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”grid”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”padding-2-percent” column_padding_phone=”padding-2-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”#c50166″ column_border_style=”solid”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”61964″ link_new_tab=”true” hover_color=”extra-color-1″ hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”340″ css=”.vc_custom_1762463952977{padding-left: 8px !important;}” link_url=”https://toyfair2026.eventreference.com/register” hover_content=”Register to visit Toy Fair 2026″ icon_iconsmind=”iconsmind-Pen-5″ icon_size=”30″]

Register to visit

Why visit?

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Exhibitor List & Floor Plan

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Look back at the

2025 show

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Latest News

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HEADLINE NEWS

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Toy Fair 2026 starts in

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